Colloquium on Sustainability Marketing

Colloquium on Sustainability Marketing

سال

2013

صنف

دوسرے

ابھی چل رہا ہے: EP 1 / 5

Full

Now Playing

Colloquium on Sustainability Marketing

دوسرےدوسرے

سال

2013

دورانیہ

176m

In recent years there has been an explosion of interest in building sustainable brands with "green" and cause-based marketing. Major brands such as Johnson & Johnson, GE and BMW are launching green product lines. Critical buyers are also paying attention. Retailers such as Wal-Mart, Office Depot and Wholefoods require greater transparency into the sustainability of the products they sell, and large institutional buyers such as the US Federal Government and Universities demand more sustainable products and verified claims. Given the current green noise and plethora of marketing approaches, the claim that a product is more sustainable is being critically evaluated. Brands making green claims are being forced to address significant environmental aspects across their life cycle. Despite all of this recent activity, in order to achieve a substantial impact, products that are more environmentally sustainable need to be able to reach an even wider audience and gain more market share. How can we create sustainable products that resonate with customers? How do we develop brands that will bring greener products into the mainstream? How do companies coordinate internally and with their supply chains to make and sell more sustainable products? How do companies and buyers ensure that products are indeed more sustainable, and ensure that valid claims are trusted by consumers? The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.

آپ کو یہ بھی پسند آ سکتا ہے

Learn English With Disney Movies

Test Your English with TV Series and Movies

All New Akili & Me

Educational Cartoons for Kids | Learn with Sheriff Labrador

Kids Songs by CoComelon

CoComelon

Baby Learning with CoComelon - Colors, Shapes and Numbers!

English Fairy Tales @EnglishFairyTales

KS3 Drama

Alphabet (ABC) Songs by CoComelon

Safety Adventures6.2

Sheriff Labrador - Kids Cartoon | Safety Cartoon for Kids

کیمسٹری7.3

SS 2 Chemistry

Campus Chronicles

Student-Created Videos

CoComelon #shorts

Sheriff Labrador New Episodes

🎃🕯️🧛‍♀️ HALLOWEEN STORIES 2025 🕷️🧹👻

Charlie and Lola Full Episodes

KS2 Drama

SS 2 Physics

Primary 3 Mathematics

نرسری رائمز6.5

BabyBus Best Nursery Rhymes, Kids Songs, and Cartoon for Kids!

How to Be a Better Human

Sleepytime! 💤 | Learn Words with Yakka Dee |BBC Kids